Title: Split Testing Email Campaigns

Hello,

When it comes to creating winning email campaigns,
there’s no way around it: you should always split
test your entire email marketing system.  Yes, from
the email subject lines you use to the color of
your landing page subscribe button.

How else will you want be able to keep a pulse on
the performance of your email campaigns and how
your subscribers are responding to your offers?

And split testing goes beyond just trying out a
few different subject lines (although split
testing those is really important as well).  

You’ll also want to split test different broadcast
frequencies to determine how often you should email
your list, as well as the different days or times
of the week, so you can maximize open rates and CTR.
 Here are a few reasons why split testing email
campaigns is so important:  It gives you rock-solid data so you’re not left
guessing as to what is working and what isn’t.  

That way you can make decisions or changes based
on actual data.

You’ll be able to gauge how well your subscribers
are responding to your campaigns. This will make
it easy for you to pinpoint the strengths and
weaknesses of your marketing messages, as well as
the type of content that generates the most 
engagement so you can create more of what is working.

Allows you to create more effective email campaigns
with increased open-rates and overall engagement.  

If you know what people are most interested in
and what they aren’t, you can spend your time
more wisely when it comes to developing content,
products and even with what websites and social
 media to focus on based on overall outreach. 

These are just a few of the many reasons why 
split testing email campaigns is so important.

But if you’re anything like me, the words
“split testing” make you cringe. Not everyone
finds joy in analyzing data or creating multiple
copies or instances of every broadcast or
marketing campaign in order to determine what
works and what doesn’t.

So let me point you to a powerful resource
that will take all of the frustration out of
split testing. 

Their user interface is easy to get used
to, and they basically eliminate the
learning curve often associated with
split testing.

Link:  https://splittestmonkey.com/

Okay, so now that you have a solution to the
usual pains of split-testing, what exactly
should you test?  Here’s what I always test in order to increase
conversion rates and improve my subscriber’s
experience:

Landing / Squeeze Pages: You’ll want to test every single element,
from your lead magnets (the incentives you’re
offering in exchange for your lead’s name
and email address), right down to the color
of your sign up button.  Split Test Monkey 
will do all of that for you, but if you choose
to go with another split testing solution,
make sure they include landing page testing.

Email Subject Lines:
You might be surprised by what kind of
email subject lines capture attention and
what ones fall by the wayside.  

A/B testing will help clarify what’s working
and what isn’t. Start by split testing the
content, color and even size of your subject
lines. You can also split test different sender
names and whether personalization helps increase
click-through rates.

Sometimes even the smallest change can generate
impressive results! 

Remember, your email’s subject line works the
same way as a sales page headline does. It’s
designed to capture attention immediately and
motivate people to read further.  That’s why
it’s so important that you use strong, targeted
subject lines in every broadcast you send out
and that you split test frequently.

Email Copy: You can split test the entire body of your
email by creating two variations and testing
them against each other. This includes font
style and size, images included in the email
and even headline and sub-header placement.    Email Template: Will your subscribers respond better to
colourful templates or do they like basic
layouts where the content is all that really
matters?  Split testing will help you find out. 

Call to Action
Test out different call to action prompts
as well as placement, the color of the box
(if you use one), and even the link colors used.
Everything matters!  

Social Media Icons If you include social media icons in your
outgoing emails, you’ll be able to test what
placement attracts more attention and how
often people are clicking on the links to
follow your accounts. 

Track Your Metrics
As you split test, you want to keep a close
eye on your overall metrics, including open
rates, click-through rates, deliverability,
and of course, your sales and lead generation!

Until then, 

{YOUR NAME HERE}
