Title: Retargeting Campaigns

Hey there!

So, maybe your first attempt to convince
someone to purchase a product or service
didn’t go so well. Or maybe you’re seeing
an increase in abandoned shopping carts on
your e-commerce website or storefront.
 What do you do?  If you’re like many email marketers, you
simply move on and continue to reach out to
new leads in an attempt to recover and
replace the tire-kickers.
 However, smart email marketers give every
lead a second, or third chance!

Re-targeting helps you to reconnect with
subscribers so that you’re able to convince
them to re-evaluate your products.  

It works towards reigniting their interest
in what you have to offer and in many cases,
reintroduces them to your brand, especially
if they were a first-time customer who has
never made a purchase.

Email re-targeting requires a bit of work,
but it’s well worth the effort for 2 main reasons:

1: You’ll be able to convert leads int customers.  Those tire-kickers will be given a new reason
to check out your offers. If nothing else,
you’ll put yourself back into their line of
sight and remind them why they subscribed to
your email list in the first place.

2: You’re providing value to existing
subscribers and new customers through a
series of broadcasts that give them new
content, tools and resources.

Stay tuned. This series of lessons is over,
but I will have more great content coming soon!

Until then, 

{YOUR NAME HERE}
