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Google's rules on backlinks can be complicated. It is essential to have authority in your market. If the content doesn't rank it, then even the best-written content can be considered a waste. Trustworthy SEO companies will only work with relevant backlinks from reliable and trustworthy websites that have been checked for quality. Google may penalize your website for building spammy or untrustworthy backlinks. Quality over quantity is the key to backlinks.
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