Google’s local map feature is a prime prize for businesses. This is because they show your location. It’s a feature perfect for raising brand awareness. A good SEO company will make use of this feature. They won’t just optimise your listing; they’ll teach you how to sky-rocket your Google reviews too.
SEO experts know that the secret to CRO is maximising your traffic value. Getting new traffic comes in second. A leaky hose can still fill a bucket. But fixing the leak saves you more time and money. The same goes for maximising your conversion rate. A good SEO firm should focus on understanding where you’re leaking now; instead of forcing new traffic to your website.
The ultimate goal of SEO is to bring new consumers to you. Think of SEO as getting yourself a date. You show up smelling like you haven’t showered in days and you have gunk on your teeth. Your date will probably run the first chance they get. A well-built and sharp looking website will build their consumers’ trust in seconds — because that’s all the time you have. In those seconds, you’re expected to leave your consumers a good lasting impression.
A good SEO agency knows that great content comes from knowing your ideal market. Understanding what makes your readers tick will let a good content writer to really connect with your potential customers. We like people who think like us. When your readers feel that you get them, you’ll win them over.
SEO agencies that are worth your buck are transparent. They’ll give you honest recommendations as to whether or not your website needs a makeover. To better determine your needs, put yourself in your customer’s shoes. Do a quick Google search of your keywords and see what you’re up against. Then compare your website to the top 10 competitors. With all ego aside, is your website up to their standards? After this, you’ll know if you’ll need a makeover and why you need it.
Backlinks are tricky; you’ll have to play by Google’s rules to win. However, without it you won’t build authority over your market. Your well-written content will just be a waste of digital space unless it ranks. Reliable SEO companies will only work for backlinks from trusted and relevant websites that pass a strict quality check. Getting this wrong will lead to a Google penalty for building spammy backlinks. With backlinks, quality should always come before quantity.
If your website isn’t going to make the cut, it can turn prospects away. Then, your SEO campaigns will be pushed back. Less customers, less conversions, and a lower return of your investment.