Marketing is the process of making your business or organization visible. In other words,marketing is essentially the creation and circulation of marketing materials (advertisements, promotional materials, etc.) meant to bring potential customers to your business or organization. There are many different types of marketing, each one tailored for a specific use case. Let’s take a closer look at some of the most common types of marketing so you can decide which one is best for your business:
Product marketing is the process of creating demand for a product by identifying and reaching the people who would buy your product.Product marketing is different from brand marketing because the goal of product marketing is not to increase the recognition of your brand but to sell products.There are many different types of product marketing, such as:- Product Launch Marketing - Launching a new product is a significant undertaking. Launch marketing is a type of product marketing used to introduce new products and services to customers and generate demand for them. Launch Marketing is a mix of product, marketing, public relations, and sales design used to introduce a new product effectively. It is designed to drive the initial demand and interest in a product by creating publicity and visibility around the product.- Product Enhancement Marketing - This type of marketing involves improving an existing product to drive demand for it. For example, a car manufacturer might release a new model with a few extra features to drive demand for the car. This might include adding a sunroof or upgrading the engine or transmission.- Product Merger Marketing - This type of marketing involves merging two or more products to create a new single product. An example would be when two computer companies decide to merge their products to create a more powerful computer. - Product Duplication Marketing - This type of marketing involves creating a similar product that is a rip-off of an existing product.- Cross-marketing - Cross-marketing involves selling products that complement each other and can be used together. For example, a retailer might sell both clothing and shoes because they are two items that can be used together. Cross-marketing helps businesses drive sales because if a customer buys one of your products, it increases the likelihood that they will also buy another product from you.
Brand marketing is the process of building the recognition of your business or organization’s name. Brand marketing is different from product marketing because the goal of brand marketing is not to drive sales of a product but to increase the recognition of your company’s name.Brand marketing is often used in conjunction with product marketing, because the two are often used together to drive sales. Brand marketing is different from product marketing because the goal of brand marketing is not to drive sales of a product but to increase the recognition of your company’s name. There are many different types of brand marketing, such as:- Product Launch Brand Marketing - Launching a new product is a significant undertaking. Launch marketing is a type of product marketing used to introduce new products and services to customers and generate demand for them. Launch marketing is a mix of product, marketing, public relations, and sales design used to introduce a new product effectively. It is designed to drive the initial demand and interest in a product by creating publicity and visibility around the product.- Product Enhancement Brand Marketing - This type of marketing involves improving an existing product to drive demand for it. For example, a car manufacturer might release a new model with a few extra features to drive demand for the car. This might include adding a sunroof or upgrading the engine or transmission.- Product Merger Brand Marketing - This type of marketing involves merging two or more products to create a new single product. An example would be when two computer companies decide to merge their products to create a more powerful computer.- Product Duplication Brand Marketing - This type of marketing involves creating a similar product that is a rip-off of an existing product.- Cross-marketing - Cross-marketing involves selling products that complement each other and can be used together. For example, a retailer might sell both clothing and shoes because they are two items that can be used together. Cross-marketing helps businesses drive sales because if a customer buys one of your products, it increases the likelihood that they will also buy another product from you.
Promotion marketing is the process of creating demand for your products or services by increasing their visibility in the marketplace. Promotion marketing is different from product marketing because the goal of promotion marketing is to increase demand for your products or services. Promotion marketing is different from brand marketing because the goal of promotion marketing is not to drive sales of a product but to increase the visibility of your company’s name.There are many different types of promotion marketing, such as:- In-Store Marketing - This type of marketing involves increasing the visibility of your business or organization inside a retail store. For example, you might place your business sign on a prominent wall inside the store. This is a type of in-store marketing.- Online Marketing - This type of marketing involves increasing the visibility of your business or organization online. For example, you might run online ads that direct people to your website.- Media Marketing - This type of marketing involves running ads or sponsoring media events designed to increase the visibility of your business or organization.- Trade Show Marketing - This type of marketing involves running a trade show booth designed to increase the visibility of your business or organization.
Service marketing is the process of increasing your organization’s visibility by increasing the demand for your services. Service marketing is different from promotion marketing because the goal of service marketing is to increase the demand for your services. Service marketing is different from brand marketing because the goal of service marketing is not to drive sales of a product but to increase the demand for your services. There are many different types of service marketing, such as:- Consulting Marketing - This type of marketing involves making your services more visible to potential clients by increasing the amount of publicity around your services. For example, you might write articles for industry publications or speak at industry events to increase your visibility as a consultant.- Managed Service Marketing - This type of marketing involves offering your services as an expert in a specific field. For example, you might be an expert in the field of data security.- Ongoing Service Marketing - This type of marketing involves making your services more visible by keeping your name in front of potential clients by, for example, sending out marketing emails with helpful tips about your services.- Online Service Marketing - This type of marketing involves making your services more visible by increasing the amount of publicity around your website.
Marketing is a key element of any business, large or small. There are many different types of marketing, each one tailored for a specific use case. Let’s take a closer look at some of the most common types of marketing so you can decide which one is best for your business.