You’ve probably heard that content is king when it comes to marketing. And while that’s true, it’s important to remember that content alone won’t keep you relevant or bring you new customers. In order to stand out from the crowd and attract new customers, you also need to engage your audience. To help you do that, we’ve put together some top tips for leveraging social media to engage customers and drive leads. To help you get started, we’ve compiled a list of best times to post on social media so you can increase engagement with your audience and make sure your posts go viral!
What is content marketing?
Content marketing is a type of marketing that focuses on creating and sharing valuable, relevant and useful content to attract and engage your target audience. This content can take many forms such as blog posts, eBooks, videos, infographics and more. The goal is to create content that helps inform and educate your target audience and drive them toward your sales channel. Content marketing is a great way to establish your business as an expert within your industry and generate traffic and leads from new audiences. As well, it gives you a unique voice that sets you apart from your competitors.
Why is social media important for content marketing?
Social media marketing is one of the most effective ways to grow your business today. It allows you to reach a large audience and connect with your customers in a new way. It also allows you to track the effectiveness of your marketing efforts and see which strategies are working best for you. Social media is also an important part of your overall marketing strategy. It allows you to connect with your audience in a more informal and personable way. It allows you to show your customers who you are as a brand and what your company stands for.
When is the best time to post on social media?
When you first start using social media as part of your marketing strategy, you might find yourself overwhelmed by all the different platforms. And while you don’t want to spam your followers, you also don’t want to go a full year without posting a single message! However, there are some general guidelines for the best times to post on social media. The best times to post on social media depend on the audience you're trying to reach. If you post something on LinkedIn, for example, you'll want to reach the business audience. If you post something on Facebook, you'll want to reach your personal audience. It’s important to tailor your posts for each social media platform separately.
When to post on Instagram
When posting on Instagram, consider what time of day you’re trying to reach your audience. Instagram posts tend to get more engagement during the middle of the day. This is when people are most likely to see and respond to posts. This means posting at the same time won’t get as many interactions as posting at a different time. The best times to post on Instagram are around 10 a.m. and 10 p.m.
When to post on Facebook
The best time to post on Facebook varies based on the type of post you’re creating. There’s no single best time to post on Facebook. Instead, you’ll want to experiment with different times of day and days of the week to see what gets the most engagement. As with Instagram, the best times to post on Facebook are between 10 a.m. and 10 p.m. You can also boost your post to appear in the news feed of users who don’t follow you.
When to post on Twitter
The best times to post on Twitter tend to vary depending on the type of post you’re creating. One thing to remember is that you should never go over 140 characters, no matter what. The best times to post on Twitter are between 8 a.m. and 8 p.m. You can also boost your post to appear in the news feed of users who don’t follow you.
When to post on LinkedIn
The best times to post on LinkedIn are between 9 a.m. and 6 p.m. You can also boost your post to appear in the news feed of users who don’t follow you.
Conclusion
As you can see, you don’t need to post at the same time on every social media platform. It’s important to understand the different audiences you’re trying to reach and the best times to post on each one. By leveraging social media, you can connect with your audience and drive more traffic to your website and lead generation pages.