Digital marketing refers to marketing efforts that use digital technologies to reach customers, promote brand awareness, and build business relationships. It’s a broader term than just search marketing or online advertising (as many people assume). In fact, digital marketing can encompass a variety of tactics for reaching potential customers, like SEO (search engine optimization), content marketing and paid social ads. A digital marketing company can offer a wide range of services, depending on their scope of operations and expertise. There are a host of different digital marketing services out there—almost any type of marketing that happens online can be considered “digital marketing.”
Marketing services
Marketing services generally encompass any type of marketing that isn’t directly related to programming or development. Marketing services might include things like: - Marketing strategy - Marketing plan development and implementation - Marketing research and market analysis - Business process optimization - Product or brand positioning - Customer experience and satisfaction - Brand / company identity - Customer acquisition and retention - Marketing automation - CRM and marketing automation alignment - Sales and marketing alignment - PR (public relations) and media buying - Content marketing and content development - Social media marketing - SEO (search engine optimization) - Paid search marketing - Website audit and optimization - Website design and development - Website hosting - Website security services - Advertising services - Adwords, SEO (search engine optimisation) and paid social media management - Marketing automation - CRM (customer relationship management) and marketing automation alignment
SEO services
SEO is search engine optimization. It’s a set of techniques designed to make your website more visible in organic search results. SEO is an important component of most digital marketing initiatives. A company that offers SEO services will be able to review your website and develop a plan to improve its visibility in search engines. They may recommend a wide variety of changes, from creating new content to reorganizing your website’s internal architecture.In addition to the standard SEO service listed above, a reputable SEO firm may also offer the following services: - Content marketing services - Website audit and optimization - Content audit and optimization - Content creation services - Content marketing management - SEO consulting - SEO auditing - SEO training and education
Content marketing services
Content marketing involves creating and distributing useful and relevant content that attracts and engages customers. This can include blog posts, articles, videos, images, audio recordings and social media posts. The content you create can be designed to inform, educate and inspire your customers. It can also help you build your company’s reputation and brand recognition by giving you a platform from which you can reach new audiences.A company that offers content marketing services may recommend certain types of content based on the needs of the company and its target audience, or they may let you select your own topics. The company may also be able to create content for your website or blog—if you don’t have the in-house staff or time to create the content yourself. Some content marketing services may include: - Content marketing strategy - Content marketing audit - Content marketing plan development and implementation - Content marketing research and market analysis - Content creation - Content marketing management - Content distribution - Content marketing training and education
Content development services
In addition to creating written content, a digital marketing company may also offer content development services. Content development generally refers to activities like researching potential topics, finding relevant images and infographics to illustrate your points, and creating an outline for your blog posts or articles. If your company publishes blog posts, you may also be able to outsource the creation of graphics and other visuals.Content development services may be offered as part of a larger digital marketing package or as a standalone service. If you buy content development services, you’ll have the opportunity to review drafts of the posts, images and other content before they’re published. You may also have the option of hiring a ghostwriter to create content for you.
SEO auditing services
Some marketing companies offer SEO auditing services, which allow you to see how your website performs in organic search results. An SEO audit will examine your website’s content and architecture, as well as its accessibility, usability and performance. It may also include recommendations for how you can improve your website’s performance in search results.A reputable SEO audit should include an analysis of your website’s content and the keywords you’re using to drive traffic. It should also evaluate your website’s technical performance, including your website’s structure and usability.The audit may also include a review of your website’s performance in search results. This may include the number and quality of inbound links, as well as the visibility and prominence of your website in search results. The audit may also recommend changes you can make to improve your website’s visibility in search results.
Concluding Words
Digital marketing involves many different strategies and tactics. A company that offers digital marketing services may be able to help you with any of the above services. The scope of services available will depend on the company’s size and scope of operations.