An exclusive video by Andy Crestodina is included at the end this module.



We are pleased to welcome you to Week 1. This week, we'll be looking at the content marketing ecosystem.





Backlinks to resource pages can help you build your profile. There won't be links to garbage sites in resource pages. These links are not available on resource pages. They only contain the best sites on the internet. You will learn how to find and pitch the right resource page, as well as how to successfully pitch them.



Excellent lecturer who provides practical and interesting content. I highly recommend this course to anyone seeking to improve their knowledge of content marketing. Thanks!

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Students were given great tips on persona research and content audits. They also learned about competitor research and ideas generation.



Before joining HubSpot as Marketing Manager, I worked for an award-winning SEO tool.

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This course offers a straightforward approach and many frameworks that will help you think and work as a more sophisticated marketing professional. This course will allow you to grow professionally and open up new possibilities.



An accomplished marketer with over ten years of experience in both content marketing and search engine optimization. HubSpot’s product awareness, across multiple features, is her primary responsibility. She is also responsible for building buzz and backlinks.

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This module will teach you some smart supplementary link building strategies. Additionally, you'll learn how to make a Stock Photo-Library. This will help you to get a few passive backlinks per month from bloggers who wish to use your images.



This course can be used by anyone with marketing skills and anyone looking to improve the way they create, execute, or launch marketing campaigns.